The word avatar is originally Sanskrit, and refers to Hindu gods who were incarnated in human or animal form.
The meaning of avatar today is the personification of a person, a concept or an idea – in this case the personification of translation.
An avatar has also received a new meaning in the world of computers. Here, an avatar is a graphic element which represents a person in a virtual environment, a person who helps another. This may, for example, be a helper who translates content from one language to another.
The enterprise was formed in the year 2000 as a personal company and was converted into a limited company in 2012.